MCLTRG Partners with TravelTelevision in Media-Driven Volunteer Recuitment
Outcomes will be used as model for future use
The Monmouth County Long-Term Recovery Group (MCLTRG), a nonprofit that helps with Sandy recovery, is now partnering with TravelTelevision, a Maryland-based communications nonprofit, to create a media competition which encourages passionate people to volunteer their time to help rebuild the Jersey Shore. The competition, entitled the “Jersey Shore Volunteer Challenge”, requires teams of ten to create a short video explaining why they want to volunteer in New Jersey. TravelTelevision will cover the winning team’s trip expenses and provide pre-service training.
The volunteers will work with MCLTRG to find meaningful service opportunities and document the work they are doing on social media to encourage others to help rebuild in New Jersey. Teams will have the opportunity to earn a donation to their organization based on their social media participation on their volunteer trip.
Travel Television founder and challenge coordinator Steve Friedman said “Word of mouth has always been the best form of advertising, and this is no different, except the platform has elevated to social media, where we can spread the word to thousands of like-minded potential volunteers.” MCLTRG Executive Director Eric Nedelkoff is also very excited for the challenge: “Anything is possible when we work together and having the social media attention will help us provide more for the residents affected by Sandy.”
Graduate students from the University of Maryland will study the volunteers’ social media participation and formulate a model regarding social media and volunteerism that can be utilized by other nonprofit groups in the future.
The Monmouth County Long-Term Recovery Group was founded following Superstorm Sandy to help expedite recovery in the county. The Long-Term Recovery Group achieves this by creating partnerships with the most respected and active organizations in the area to work together and pool resources to help residents in Monmouth County who are struggling to recover.
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